Websites Still Matter

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Show Notes:

keywordsdigital marketing, SEO, web design, custom websites, local marketing, mobile optimization, AI in marketing, community engagement, Hamilton business, online presence

summary In this conversation, Alex Hobcraft interviews Suad Sarajlic, a digital marketing expert, about the evolution of web design, the importance of SEO, and how businesses can effectively engage with their local markets. Suad shares insights on the necessity of custom websites, mobile optimization, and the impact of AI on marketing strategies. He emphasizes the importance of community engagement and the long-term nature of SEO, providing practical advice for Hamilton entrepreneurs looking to enhance their online presence.

takeaways

• Custom websites are essential for capturing user attention.

• Mobile optimization is crucial as mobile traffic increases.

• Engagement marketing is becoming more important than ever.

• Having a website is vital for building a digital identity.

• SEO is a long-term strategy that requires consistent effort.

• AI can be a valuable tool for content creation and research.

• Local targeting in marketing can significantly improve results.

• Community engagement helps build brand loyalty and recognition.

• Content should be valuable and shareable to engage audiences.

• Reviews play a critical role in online reputation and visibility.

titles

• Navigating the Digital Marketing Landscape

• The Shift from Templates to Custom Websites

Sound Bites

• "You just got to show up."

• "AI is a tool, not a replacement."

• "SEO is a long-term strategy."

Chapters

00:00Introduction to Digital Marketing and SEO

02:47The Evolution of Web Design and Marketing

05:08The Importance of Custom Websites

08:48Targeting Local Markets Effectively

12:00The Necessity of Mobile Optimization

13:51The Importance of Having a Website

18:24Staying Ahead in a Competitive Landscape

20:25SEO in the Age of AI

24:48Utilizing AI for Business Growth

26:46Future Trends for Small Businesses

32:17Giving Back to the Communit

The Power of Custom Websites: A Game Changer for Local Businesses

In today's digital age, having a strong online presence is crucial for any business. But what sets successful businesses apart is their ability to leverage custom websites to stand out in competitive markets. In a recent conversation with Suad Yelich, owner of 101 Keys, we explored the transformative impact of custom web design.

The Journey to Custom Excellence Suad's journey into the digital world began with a fascination for early site builders like Homestead and GeoCities. This passion evolved into a career dedicated to creating unique digital experiences. "It's about more than just a pretty picture," Suad explains. "It's about crafting a user experience that captures attention and drives action."

Why Custom Websites Matter Generic templates may offer a quick fix, but they often lack the personalized touch that engages users. Suad emphasizes the importance of custom design in capturing the essence of a business and guiding users seamlessly through their online journey. "Your website is your digital footprint," she says. "It should reflect your brand's identity and goals."

Future-Proofing Your Online Presence As the digital landscape evolves, so too must our strategies. Suad advises businesses to continuously update their skills and embrace new technologies like AI to stay ahead. "Engagement marketing is the future," she notes. "It's about creating content that resonates and encourages interaction."

Conclusion For businesses looking to thrive in today's market, investing in a custom website is not just an option—it's a necessity. By focusing on user experience and staying adaptable, businesses can ensure their online presence remains strong and effective.

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